Digital Marketing Specialist
WayMaker Immigration Services is seeking a creative and strategic Digital Marketing Specialist / Social Media Expert to lead our digital presence and drive online engagement.
The ideal candidate will develop and manage marketing campaigns, grow our social media presence, and generate quality leads to support client acquisition and brand visibility in global immigration markets.
Job Details
Position: Digital Marketing Specialist
Job Status: Part-time
Location: Remote/Hybrid in Calgary
Hours: Flexible hours
Salary: $18-20 per Hour
Summary of Key Responsibilities:
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Develop and implement comprehensive digital marketing strategies tailored to the immigration and consultancy industry.
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Manage and grow all social media platforms (Instagram, Facebook, LinkedIn, TikTok, X/Twitter, etc.) with engaging and informative content.
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Plan, create, and schedule posts, reels, stories, and videos to build brand awareness and generate leads.
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Design and manage email marketing campaigns.
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Optimize website content and structure for SEO to improve organic search rankings and traffic.
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Create and analyze paid ad campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.
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Monitor analytics, prepare reports, and provide insights to improve campaign performance.
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Stay updated on industry trends, immigration updates, and platform algorithm changes.
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Collaborate with consultants to translate immigration services into clear, compelling marketing messages.
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Support webinar promotion, live Q&A sessions, and other digital community engagement strategies.
Qualifications/Requirements:
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Proven experience in digital marketing and social media management (2+ years preferred).
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Strong knowledge of immigration consultancy services or willingness to learn.
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Technical aptitude for working in multiple software programs and systems.
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You’re a strategic thinker with the ability to analyze market trends and insights and can identify storytelling opportunities that align with WayMaker's organizational goals.
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Video editing or content creation experience is an asset.
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Demonstrated ability to work in a fast-paced, high-pressure, team-based environment with an ability to meet deadlines.
Application Deadline: July 10th, 2025
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.