Marketing Manager

Job Details

Position: Marketing Manager

Job Status: Part-time

Location: Remote / Hybrid

Hours: Flexible hours

Salary: Commission Based / Competitive Salary

Summary of Key Responsibilities:

• Develop and implement marketing strategies to grow brand awareness and generate leads across key markets.

• Manage and optimize digital marketing campaigns across platforms such as Instagram, Facebook, Google, and LinkedIn.

• Oversee content creation for social media, blogs, email newsletters, webinars, and educational materials.

• Collaborate with internal teams, including Operations, Sales, and RCICs, to align marketing efforts with business priorities.

• Track, analyze, and report on performance metrics to support decision-making and strategy refinement.

• Manage brand presence and messaging across all client touchpoints to ensure consistency and trust.

• Identify and pursue opportunities for partnerships, events, and community engagement.

• Supervise and support graphic design, copywriting, and other outsourced marketing tasks and team members as required.

  
  

Qualifications/Requirements:

• Minimum 2 years of experience in digital marketing or marketing management.

• Strong knowledge of digital advertising platforms and analytics tools (e.g., Google Analytics, Meta Ads, LinkedIn Campaign Manager).

• Proven track record of managing successful marketing campaigns and lead generation.

• Excellent communication, copywriting, and storytelling skills.

• Familiarity with the Canadian immigration or international education sector is an asset.

• Self-motivated team player with entrepreneurial spirit and the ability to work independently.

• Strong project management skills with the ability to manage multiple priorities and deadlines.