Post-Graduate Certificate in Digital & Content Marketing

Key Learning Outcomes:

-Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting, and consumer research.

-Develop technical competencies in user data and segmentation, SEM, SEO, CRM, communications, and PPC advertising.

-Identify the steps of the customer’s journey and apply them to a digital marketing strategy to attract and retain customers.

-Explore CRM best practices and marketing automation to enhance meaningful communications.

-Develop a content marketing strategy aligned with organizational goals.